Jeff Longbons

Director Of Insurance And Strategic Planning

Jeff is the lead insurance product and operations developer for Measured. His role is focused on the development of the RansomGuard® and CyberGuard® Insurance policies, working with the analytics team to develop the underwriting guidelines, designing the claims integration, and architecting the insurance operations and management. He also serves in a strategic planning role, especially in the areas of insurance management and strategic financial planning.

Jeff is a 35-year veteran of the property and casualty insurance industry and is the founding member of Innovex Associates, LLC where he serves in an independent consulting role. He’s directly involved in various management roles with numerous start-up and development stage-managing general agencies and insurance carriers. The breadth of Jeff’s experience includes infrastructure and product development, financial systems and business analytics, management strategic planning and development, and information processing and analysis. In this role, Jeff has assisted several newly formed insurance organizations to direct their business development strategies including Kin Insurance, Vouch Insurance Group, and Guard Home Warranty Company.

Jeff has been instrumental in the start-up of several new insurance ventures throughout his career. He was the founder of Promont Advisors, LLC, a P&C-based managing general agency, and ProPoint Claim Services, LLC, its affiliated Third-Party Claims Administrator. He was responsible for leading the business development and management of all operations for both Promont and ProPoint, including all aspects of underwriting, policy form and endorsement development, underwriting guidelines and procedures, marketing, finance and business analytics, and claims.

Prior to the formation of Promont Advisors, Jeff was a founding member of Apex Insurance Managers, LLC where he managed all underwriting, product development, financial strategy, business operations, and marketing activities. Jeff was ultimately installed as President and Chief Executive Officer of Apex in 2009 where he oversaw the successful sale of that company.

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250 E 200 S
SLC, Utah 84111

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